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In-Store vs. eCommerce: Grocery Shopping in the Age of Rapid Digital Transformation
The grocery industry has undergone significant changes in recent years, with the rise of an omnichannel experience reshaping how consumers shop for groceries. As consumers’ preferences and behaviors have shifted towards a more digital-centric lifestyle, the line between brick-and-mortar stores and online shopping is becoming increasingly blurred. This means that...(Read Full Article)