Boosting retailer capabilities with MarTech and expert know-how.
Understaffing and a lack of talented staff are affecting many industries — grocery retailers are no exception. The grocery industry is feeling the pinch of understaffing. Grocery turnover is about 49%, and many stores are reporting that it’s harder and harder to find people who want to work in food retail.
The grocery industry’s understaffing problem has made retail marketing for small-to-medium-sized companies much more challenging. Having the right staff is just the start. Another challenge lies in effectively understanding and utilizing new and existing technology. As the complexity of digital marketing grows, many retailers need to be better equipped, and they need more staff to dive deep into data analysis, growth marketing, and overall strategic planning.
Enhancing Retail Success Through MarTech and Expertise
If you want to implement retail marketing technology into your daily operations, we can help. From developing strategic marketing plans to executing campaigns to having the right platforms to support these efforts, Webstop manages the intricacies of digital marketing. We want you to concentrate on your core business activities while we focus on ensuring that your marketing efforts excel in driving growth and engaging customers effectively.
Meet the New Webstop Team Members
To better serve our clients, Webstop is expanding its team with new hires who bring experience and specialized skills. These new team members will enhance our ability to provide top-notch service and support, ensuring our clients can make the most of their digital marketing investments without burning out their existing teams. In a time where many companies are automating support, Webstop is instead bolstering our support team to better serve retailer needs.
Angela Messier, Account Director for Ace Hardware
Angela brings a robust background in agency work, specializing in account management and strategic planning. Her expertise will be invaluable in managing our newest retail partner Ace Hardware’s digital circular platform and ensuring that each individual Ace retailer can take full advantage of the robust features of the new Ace Digital Circular.
Wes Clay, Digital Advertising Analyst
Wes excels in reporting and analyzing campaign performance. His digital advertising optimization experience will help our clients understand the effectiveness of their campaigns and make data-driven decisions to enhance their marketing strategies. There is a lot of noise and puffed up analytics when it comes to digital advertising; Wes is joining Webstop to make sure our retailers have a better understanding of what to look for and how to assess effective digital advertising solutions.
Gauri Munuswamy, GTM Strategy Leader
Gauri has a proven track record of leading multiple companies to millions in revenue. Starting with Mercato, Gauri built and scaled their go-to-market (GMT) strategy, navigated through COVID while increasing revenue by 8000%, and ultimately took the business from $0M to $75M in four years. At DoorDash, Gauri spearheaded SMB/Mid-Market New Verticals with a focus on Grocery, Convenience, Alcohol & Retail and grew said businesses from $20M to $500M in two years. Gauri brings valuable insights and strategies to further engage retailers throughout the industry allowing Webstop to continue expanding their digital marketing footprint.
Bren Revis, Account Specialist for Independent Grocers
Bren has been with Webstop for over five years and now steps into a position to support independent grocers across the country, giving them the resources to compete against larger chains and assisting them in implementing digital marketing strategies tailored to their local markets. One to five-store chains are some of the most understaffed retailers when it comes to marketing and digital support; Bren offers a helping hand to ease retailers’ workloads and drive their digital transformation forward.
Ready to Work With The New Team?
The right retail marketing technology is vital, yet the real challenge lies in its effective utilization. Webstop’s team of specialists is committed to managing the complexities of digital marketing—from strategy development to execution and analysis—ensuring that each initiative reaches its full potential.
To learn more about how we can enhance your digital marketing, follow the link.