Many grocers feel like they can’t keep up with Tier 1 retailers that are dominating the digital marketing trends, particularly with personalization. While most grocers are too busy running every other aspect of their business, large retailers and big-box stores have entire departments designated to research, development, and implementation of high-level digital tools.
Now, Webstop is making advanced personalization tools available to all of our clients of all sizes and budgets. In this third video in our three-part-series, Shawn talks with Dave Carlson and Jim Dippold, experts in analytics, personalization, and customer behavior strategies. Dave and Jim have spent their careers building personalization features for Tier 1 retailers and now they’re working with Webstop to do the same for our customers.
In this video we dive deeper into:
- Reaching the customers you want to grow and retain
- Driving revenue and changing customer behavior with personalization
- Why an integrated solution with a single point of contact is best
- What important questions to ask any personalization company
- Why analytics are essential for planning and effectiveness
At Webstop, we’ve helped thousands of grocers navigate through digital transformation and raise their revenue in the face of new and ongoing challenges. Our goal has always been to keep both our big and small clients on the cutting edge of digital technology. We are proud to offer you our new personalization initiative.
About Dave & Jim
Dave Carlson has been driving the vision and development of collaborative Shopper Marketing systems for the retail industry for over 20 years. He has an extensive network of industry connections with the leading evangelists, consultancies, and technology suppliers that define and enable best practice Shopper Marketing. He has designed and delivered business intelligence applications used by most US CPG manufacturers and retailers.
Jim Dippold began his career at a major retailer, where he gained first-hand experience in marketing, replenishment, & merchandising, all of which helped in authoring the “1st Best Demonstrated Practice” category management book. He has conceived, designed and implemented solutions that have armed leading retailers from around the globe with actionable insights about their customers for the purpose of driving marketing campaigns, merchandising activities, sales programs and trade partner negotiations.
