Grocers Find Growth Through Optimized Personalization [Video]

Grocers are finding it more complicated to stand up against the “Amazon Effect”. Local and regional stores are faced with big competitors who keep getting better and tougher as they react to Amazon’s grocery developments and advancements in technology.

At Webstop, we help grocers raise their revenue and profits in the face of new and ongoing technology challenges.

With the right digital solutions, local and regional grocers CAN stand up against their competition.

Webstop is introducing our new, advanced personalization initiative in a three-part video series. These videos are not quick commercials promoting personalization. They are deep-dive conversations with Dave Carlson and Jim Dippold, experts in analytics, personalization, and customer behavior strategies for Tier 1 retailers.

In this first video in the series, we discuss:

  • What advantages local grocers still have over big-box stores
  • How to mine for customer data and turn it into actionable growth
  • Why personalization without behavioral strategies can hurt profits
  • The importance of the right digital partner for long term success

Dave and Jim have spent their careers building personalization features for Tier 1 retailers and now they’re working with Webstop to do the same for our customers.

About Dave & Jim

Dave Carlson has been driving the vision and development of collaborative Shopper Marketing systems for the retail industry for over 20 years. He has an extensive network of industry connections with the leading evangelists, consultancies, and technology suppliers that define and enable best practice Shopper Marketing. He has designed and delivered business intelligence applications used by most US CPG manufacturers and retailers.

Jim Dippold began his career at a major retailer, where he gained first-hand experience in marketing, replenishment, & merchandising, all of which helped in authoring the “1st Best Demonstrated Practice” category management book. He has conceived, designed and implemented solutions that have armed leading retailers from around the globe with actionable insights about their customers for the purpose of driving marketing campaigns, merchandising activities, sales programs and trade partner negotiations.