Innovations from mobile pay, to check-out free programs, and even curbside pickup, are rapidly changing the grocery industry. This fall, Kroger will test pilot a self-driving vehicle to deliver groceries directly to customers’ doors just in time for football season.
While it is cool to see new innovations like this they can certainly leave you feeling defeated and overwhelmed at the thought of trying to keep up with “the Joneses” (or, in this case, “the Krogers”).
The grocery industry continues to innovate, but many grocers never dreamed they would become a tech-driven business. “This isn’t what we signed up to do,” you may be thinking. That’s why you can’t do it alone.
Here’s the good news:
The marketplace is still ripe for growth and opportunity.
You don’t have to go all out with eCommerce, but you do have to start dipping your foot into the pool. Even if you feel paralyzed by the thought of this level of innovation, you can’t simply ignore the advances that are being made hoping they’ll be a passing fad. You have to stop making excuses for why you can’t possibly abandon your traditional print ads and television commercials to use your marketing budget for something more personalized and engaging – something right at your customer’s fingertips.
Webstop’s Digital Circular Plus creates a great channel for your customers to find all of their needs in one convenient location. By targeting their preferences we can hone in on their likes and provide custom, targeted ads based on what they’re already buying and the items they didn’t even know they needed.
Webstop creates powerful end-to-end solutions that will guide your customers’ complete digital grocery experience. With our help, you’ll have access to features that provide a new and innovative way to make the shopping experience more personal. Customers can access rewards, create a shopping list from recipes that will help make their week easier, get invited to instore events that pertain to their interests, and more!
It’s ok if they can’t pay by scanning their retinas (yet). What they really want is convenience and personalization.
Don’t get left behind, give us a call today to start the conversation about how you can up-the-ante on your digital presence to keep your customers engaged and your business growing.