5 Things You Should Fear If You Don’t Go Digital
October is notorious for scary surprises. Being behind on digital technology shouldn’t be one of them. If your grocery store is not moving forward with technology, then you certainly do have a few things to fear. Webstop can save you from the nightmares of missing out on customer engagement, brand loyalty and increased profits. This Halloween, let’s keep the frights in their proper place–the seasonal aisles of your stores.
Here are 5 things you should fear if you don’t go digital:
#1 Being Haunted by An Invisible Web Presence
A great brand will always show up where their customers already are. Do you know where the majority of your customers are these days? They are on the internet. Last year’s Nielsen Company report revealed that adults in the United States devoted, on average, 10 hours and 39 minutes each day to consuming media on the internet. Wouldn’t it be great if you were on the top of their mind for a portion of that time? Now is the time to keep pushing forward with technology, whether it’s adding eCommerce, focusing on social media strategy, or updating to the latest mobile tool. We know how to help you stand out where it matters most.
#2 Being Tricked Out of Customers
According to Pew Research, 8 out of 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who are using the web or their phones for shopping. Your competitors know that this is the trend and have already started using e-commerce and online tools. Beyond the use of digital circulars, email programs, and digital rewards to maximize their reach and brand loyalty, they are also offering online shopping at the tap of a button. Partnering with a company who can fully-integrate the shopper’s digital experience has become a necessity. Don’t get tricked out of customers by offering less than your competition. Your customers can benefit from the online rewards you offer. What a treat!
#3 Being Spooked by New Trends
Sometimes you have to jump into uncharted waters, which can be scary. But, new trends don’t have to be intimidating. Webstop has an entire team of people who are waiting to help you work through your fears. We are on call to handle whatever concerns you have, and you’ll always speak directly to a person who knows your business. We also network you with an entire community of grocers who want to successfully reach the next generation of shoppers. Although old methods of communication may still work with the older generation, they’re not up-to-speed with the ever-changing age demographic. Don’t be scared. We’re here to help!
#4 Being Ghoulishly Late to the Party
We’re talking about technology, which changes quickly. Showing up late can be fatal. Webstop aims to keep our customers on time with the latest trends. Our history proves it. We were a technology company before technology was even cool–and we’ve remained ahead of curve. Fashionably late is out of style in a digital world. It’s time to join the party and go digital.
#5 Being Frighteningly Left Behind
Finally, if you’ve read reasons 1-4 and you still aren’t convinced, we’re afraid you’re going to get left behind. Losing customers isn’t the only frightening part of not being digital. The future of your company depends on you, now. Not only will new customers be attracted to your digital presence, but you will also get the attention of young, qualified candidates for job openings at your store. Don’t let the other stores take the brightest and best employees!
So there you have it. We know it doesn’t seem as terrifying as a Stephen King novel, but we do hope you realize the future for all commerce–not just grocery–could be grim for stores that resist the transition to a digital connection. At Webstop, our passion is guiding grocers to digital success. We would be happy to offer you a free consultation to help you discover the best route for you to maximize your popularity and profits into the future!
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